Becs McBride Yoga & Mindfulness is committed to complying with the General Data Protection Regulation and the Data Protection Act 2018. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised experience.

We have published this notice to help you understand:

  • how and why Becs McBride Yoga & Mindfulness collect information from you
  • who Becs McBride Yoga & Mindfulness share your information with, why and on what basis
  • what your rights are

If we make changes to this notice we will update you on our website and by sending you an email notification. You will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

Should you have any questions about this policy please write to us at [email protected]

This policy was last updated on the 9th of April, 2020.

Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

“Our Locations”Includes:
Online channels:,, the Becs Mcbride Yoga & Mindfulness Acuity booking portal, the Becs McBride Online MemberPress service, Offline channels: locations Becs McBride Yoga & Mindfulness teaches in
“Our Site”Refers to &
“Account”means an Acuity account required to access and/or use certain areas and features of Our Locations
“Membership”means a MemberPress subscription required to access and/or use certain areas and features of Our Locations
“Personal Data”means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via any of Our Locations. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”);
“We, Us ,Our”means Becs McBride Yoga & Mindfulness, whose registered address is Highfields Drive, Loughborough, Leicestershire LE11 3JS.
When do we collect your personal data?
  • When you create an account at any of Our Locations
  • When you purchase a product at any of Our Locations
  • When you book a service at any of Our Locations
  • When you attend a class
  • When you redeem a gift card at any of Our Locations
  • When you engage with us on social media
  • When you contact us by any means with queries, complaints
  • When you enter prize draws or competitions
  • When you choose to complete any feedback requests or surveys we send you
  • When you’ve given a third party permission to share with us the information they hold about you
What data do we collect and how do we use it?

Depending upon your use of Our Locations, We may collect some or all of the following personal and non-personal data

Data Protection says that we are allowed to collect and use your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons:

  • Contract – your personal information is processed in order to fulfil a contractual arrangement e.g. to place an order or book a class.
  • Consent – where you agree to us using your information in this way e.g. for storing your payment card details.
  • Legitimate Interests – this means the interests of Becs McBride Yoga & Mindfulness in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way
  • Legal Obligation – where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.
What we storeOur Reasons (Legal Basis)What we use the data for
Name, date of birth, email, telephone number, For your security, we’ll also keep an encrypted record of your login password.Fulfilling a contractWe need this information as a minimum in order to process your orders and bookings
AddressLegal ObligationInsurance purposes when you subscribe to Becs McBride Online membership to ensure you do not reside in America and Canada
EmailConsentSupplying you with email Marketing communications that you have opted into to keep you informed of special offers, promotions and new events.
Legitimate InterestsNotifying you about enhancements to our services, such as changes to pricing and schedules or new services
Contacting you to request feedback and undertake customer satisfaction surveys
Fulfilling a contractSending you payment invoices or receipts by email
Date of BirthLegitimate interestsFor health and safety reasons under 14s cannot practice yoga, (unless in a child specific class), Between the ages of 14 and 16 you can practice if accompanied by an adult
Legal ObligationFor insurance purposes, you cannot take part in any online classes with Becs McBride Online
GenderLegitimate interestsPersonalising and tailoring your experience with Becs McBride Yoga & Mindfulness.
How you heard about Becs McBride Yoga & MindfulnessLegitimate interestsDeveloping products and services, that attract and retain customers. Improving customer interaction with our sites.
Payment card number, expiry date and billing addressConsent (we will only store these details if you ask us to)
If you purchase one of our services or make a booking: your purchased / booked services, receiptsFulfilling a contractWe also use information about services bought and volumes, to help us with planning, demand forecasting, management information and research
Details of your interactions with us through Our Locations. For example, we collect notes from our conversations with you, details of any complaints or comments you make, and how and when you contact us.Legitimate interestsKeeping our records up to date, handling our customer contact efficiently and effectively
Health information and emergency contactLegitimate interestsTo enable us to assess your suitability for the services and safeguard your health
Details of your visits to our websites or apps, including IP address, web browser and version, operating system, and which website referred you to ours.Legitimate interestsImproving customer experience and interaction with our sites.
Third party services and how we share your data

We contract with third parties to supply products and services to you on Our behalf. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law. In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.

We use the following third party data processors. All of them comply with current legislation.

Google (privacy policy)

Mailchimp (privacy policy)

Acuity Scheduling (privacy policy)

Stripe (privacy policy)

MemberPress (privacy policy)

Vimeo (privacy policy)

Zoom (privacy policy)

Where do we store your data?

Your data will be stored in the UK and all Acuity Online data for its Becs McBride Yoga & Mindfulness platform, and data with third party service providers, Acuity, Mailchimp, Stripe, MemberPress, Zoom and Google are stored in the US, protected by the Privacy Shield that allows Acuity, Mailchimp, MemberPress, Zoom, Stripe and Google to store EU data on US soil with the GDPR.

How long we keep your information

If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.

We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us for any of the purposes listed under ‘What data do we collect and how do we use it’.

  • the law requires us to hold your personal information for a longer period, or delete it sooner;
  • you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law;
  • we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible; or
  • in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.
Your rights

You have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:

right to access – You have the right to request information about the personal data we hold on you at any time.

right to portability – Whenever We process your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

right to rectification – You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed. If you have an Acuity account you can edit your personal data under your account page.

right to erasure – You have the right to erase any personal data processed by Us at any time except for the following situations:

  • you have an ongoing matter with Customer Service
  • you have an unsettled debt with Us, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • if you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes
  • we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible
  • in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.
Your right to object to processing based on legitimate interest

You have the right to object to processing of your personal data that is based on Our legitimate interest. We will not continue to process the personal data unless we can demonstrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.

If you have any cause for complaint about Our use of your personal data, please contact Us at [email protected] in the first instance in order that we can investigate thoroughly. Should you find the response unsatisfactory, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office, by calling 0303 123 1113.

For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

Our use of cookies

Cookies are small encrypted text files that are stored on your device by a website. We use cookies to enhance your shopping experience and to analyse our traffic. We don’t store personal information in the cookies we create, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

By continuing to browse our site, you consent to our placing cookies on your computer (unless you have chosen to disable them via your browser). Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought to place these Cookies. You may still block these Cookies by changing your internet browser’s settings but please be aware that Our Site may not work properly if you do so.

Third party Cookies may be placed on your computer or device by the following companies however these are not within our control:

  • Social Sharing (Facebook, twitter and Google+) uses cookies to allow for customer engagement on social media platforms
  • Doubleclick is used for placing adverts and marketing on third party websites
  • Youtube is used to provide video social media and content

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. If you’d like to learn more about cookies in general and how to manage them please visit

Links to other websites

Our website may contain links to other websites. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy notice. You should exercise caution and look at the privacy statement applicable to the website in question.

Information about Becs McBride Yoga & Mindfulness

Our Locations are owned and operated by Becs McBride Yoga & Mindfulness, whose registered address is Highfields Drive, Loughborough, Leicestershire, LE11 3JS.